The Mid-Century Menu
Retro Recipes Tested Here!
I read your interview in Collectors Weekly and thought you might find this interesting. It’s a little tidbit about Jello that my grandfather Alfred F Kreissig told me. (What’s the “F” for, Alfred? “Just for “Fun”, Davey. Just for fun.”) He worked for Westinghouse after the war and they wanted to promote the sale of refrigerators to a population that was only accustomed to “ice boxes”. They needed to promote something more than food preservation which ice boxes did quite adequately, so they came up with the idea of “Cooking with Cold” hence all the Jello recipes. I believe they included a cookbook in every fridge they sold.
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