Jelke’s Good Luck Whipped Dressing, 1939 – Mid-Century Shopping Cart

Posted on Sep 17 2013 - 6:32am by RetroRuth

Good Luck Salad Dressing001

From Taste Treats In Salads, 1939

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I love everything retro, vintage, mid-century, kitsch and all things atomic! A 21st century housewife just trying to fit the 50's. I have a passion for vintage recipes and an enormous vintage cookbook collection that I keep testing, even though by now I should know better. Creator of Mid-Century Menu (, No Pattern Required (, and I Ate The 80's (

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9 Comments so far. Feel free to join this conversation.

  1. Amorette September 17, 2013 at 4:47 pm - Reply

    Is this a fake mayonnaise like Miracle Whip? Or more like fluffer-nutter.

    • RetroRuth September 17, 2013 at 8:38 pm - Reply

      Like Miracle Whip, I think. At least, that is what the recipes in the pamphlet seem to indicate!

  2. flurrious September 17, 2013 at 9:39 pm - Reply

    I am somewhat bothered that “moisture” is listed as an ingredient.

    • Patrick M. September 18, 2013 at 12:33 pm - Reply

      Gee, thanks, flurrious. Now I’m bothered too!

      • Dan September 18, 2013 at 2:41 pm - Reply

        It would make a truthful advertising slogan. “Jelke’s Good Luck Whipped Dressing: it’s filled with moisture!”

  3. Sara September 18, 2013 at 2:25 pm - Reply

    Turns out that Jelke also made Good Luck Margarine. It’s an appealing mixture of cream, beef fat and pork fat! Here’s a link to their cookbook –

  4. Dan September 18, 2013 at 2:34 pm - Reply

    Miracle Whip. Blech! My father loved it, and it was all my mother used, including in recipes calling for mayonnaise. It wasn’t until I was in college that I started to experience actual mayonnaise, something akin to enlightenment. Some years after that I first tasted real, homemade mayonnaise, and that was an epiphany. Then years later I was in England, and there were packets of something called “salad cream” on the table of a restaurant. I thought I’d give it a go on my salad, and, behold, it was Miracle Whip (or at least the UK version). Blech.

  5. Betsy September 18, 2013 at 8:06 pm - Reply

    I’m with you on the Miracle Whip, Dan. YUK x a zillion. I’d go without before eating anything made with Miracle Mess.

  6. PHILIP J. JELKE November 6, 2013 at 4:20 pm - Reply

    It is a recipe similiar as todays miracle whip… rumor has it the recipe was stolen

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