Borden’s Magic Recipes In The Digital Library

Posted on Jul 24 2011 - 6:35am by RetroRuth

Borden's Magic Recipes001

Let’s hear it for sweetened condensed milk! Hurrah! This week’s addition to the Digital Library is Borden’s Magic Recipes from 1964. This great pamphlet was a magazine tear-out, and includes recipes like Cherry-O Cream Cheese Pie, Magic Chocolate Pie, Magic Lemon Meringue Pie, Marshmallow Roll, Chocolate Pudding, Creamy Rice Pudding, Magic Chocolate Frosting, Chocolate Ice Cream, Vanilla Ice Cream, Magic Chocolate French Fudge and lots, lots more! I can personally vouch for the ice cream recipes, they are my go to recipes when I need some ice cream right now!

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I love everything retro, vintage, mid-century, kitsch and all things atomic! A 21st century housewife just trying to fit the 50's. I have a passion for vintage recipes and an enormous vintage cookbook collection that I keep testing, even though by now I should know better. Creator of Mid-Century Menu (, No Pattern Required (, and I Ate The 80's (

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2 Comments so far. Feel free to join this conversation.

  1. Sara In AZ July 24, 2011 at 12:58 pm - Reply

    Wow! Sweetened condensed milk is like magic or something, just look at all the stuff you can make with it!

  2. Maria Nate September 28, 2014 at 7:52 pm - Reply

    I have this booklet. Beth Mount Powell

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