Proven Baker’s Secrets In The New Digital Library

Posted on Jun 9 2011 - 11:16am by RetroRuth

Baker's Secret002Introducing a fun new addition to the Mid-Century Menu!!! A digital library of vintage cookbooks and pamphlets. Exciting, huh?? Over the coming weeks (and probably more like months) I will be adding a new cooking pamphlet every week to the collection. This week is Proven Baker’s Secrets To Bake Yourself Proud, a small pamphlet by Baker’s Chocolate that was put out in Woman’s Day Magazine sometime in the 1970’s.




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The Flipping book above may take a bit to load, but it is totally worth it.  You can make it full screen with the screen button on the far left at the bottom, you can zoom in with the magnifying glass AND you can PRINT this book with the printing button on the right. Enjoy, and if you have any scanned pamphlets you want to add to the digital library, email me at

Oh, and don’t forget to send your recipe for the ongoing tuna contest!! The deadline is June 15th!

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I love everything retro, vintage, mid-century, kitsch and all things atomic! A 21st century housewife just trying to fit the 50's. I have a passion for vintage recipes and an enormous vintage cookbook collection that I keep testing, even though by now I should know better. Creator of Mid-Century Menu (, No Pattern Required (, and I Ate The 80's (

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4 Comments so far. Feel free to join this conversation.

  1. Sara In AZ June 9, 2011 at 12:18 pm - Reply

    Love this Ruth!!!

    • RetroRuth June 10, 2011 at 9:24 am - Reply

      Good!!! 🙂

  2. Andrea June 9, 2011 at 11:36 pm - Reply

    Oh, this is so awesome! I totally see myself utilizing this!

    • RetroRuth June 10, 2011 at 9:24 am - Reply


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